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December 18th, 2014

SocialMedia_Dec15_AWhen working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact. However, many businesses struggle to get their content shared. Here's four reasons why.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 10th, 2014

iPhone_Dec08_AIf you have an iPhone that you use for business it can be tempting to be constantly connected, after all, the device and various apps are designed to give users the ability to do almost anything. While this is great for business, it may not be ideal for a healthy work-life balance or if you really need to concentrate on a specific task. Luckily, if you have iOS 8 installed on your device there is a useful feature, called Do Not Disturb, that could help promote a break from your phone.

What is Do Not Disturb?

Do Not Disturb is a handy iOS 8 feature that when enabled, silences all notifications, calls, and alerts that you usually get coming through when the device is locked. You can either turn it on and off manually, or schedule a time for when it is to be activated. If your device is unlocked, e.g., you are using it, notifications will usually still trigger.

Turning Do Not Disturb on

To turn this feature on simply:
  1. Slide up from any screen on the device to open the Control Center.
  2. Tap on the crescent moon icon at the top of the Control Center.
This will turn on the Do Not Disturb feature. You should see a crescent moon icon appear in the menu bar at the top of your device's screen indicating the feature is activated. To turn it off, open the Control Center and tap the crescent moon icon again so that it disappears from your screen.

Setting a Do Not Disturb schedule

If you would like to schedule a time where your device automatically puts itself into Do Not Disturb mode, simply:
  1. Open the Settings app on your iPhone.
  2. Tap on Do Not Disturb.
  3. Slide the radio beside Scheduled to On (green).
  4. Set a time to enable this feature.
As with the manual triggering of this feature, you will see a crescent moon icon in the top menu bar of your device when it is active.

Changing feature settings

If you tap on Settings and then select Do Not Disturb you will also be able to tinker with the settings related to this feature. The options you will see include:
  • Manual - Allows this feature to be manually enacted via the Control Center.
  • Scheduled - Schedule a time when this feature will be automatically enacted.
  • Allow Calls From - Pick which contacts to allow calls and notifications from so that these sound even when Do Not Disturb is active.
  • Repeated Calls - Set whether multiple calls in a short amount of time will ring when the feature is active. If enabled, two calls from the same person in less than three minutes will cause the device to ring.
If you would like to learn more about using the iPhone for business, please contact us today to see what difference we can bring to your business.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
December 9th, 2014

Facebook_Dec08_AAt work, the Internet is both a great tool that enables more efficient work and a massive distraction to many, especially those who are active on social media. Check with any employee and you can probably guarantee that they have accessed Facebook while at work. While this can irk some employers, Facebook is tackling this issue head on and is developing a new social network just for businesses, potentially called Facebook at Work.

What is Facebook at Work?

In late November, Facebook announced that they are developing a new social network which may be called Facebook at Work. As you can guess by the clue in the title, this is going to be a business-oriented venture that will bring the popular social network, or elements of it, to the workplace.

For many businesses, this popular social network is not really a part of every business operation. Sure, marketing and sales may use this platform, and others, as a way to reach out and connect with customers, but few organizations are known to use Facebook internally as a communication and social network for employees.

Those who do use the network in the office often use their personal accounts and have noted that they would like an easy way to separate work from personal life, while still remaining on the network. Many businesses would also prefer that employees didn't bring their personal lives and Facebook accounts to the office because this can lead to breaches in privacy and even important data being compromised, especially if a personal account is hacked.

The best way to think of this new platform is that it is Facebook strictly for work. While it is still in the development stages, some interesting details have emerged. There is no official name for the network, thus far, but sources at Facebook have noted that the codename for the product is Facebook@Work.

What Facebook@Work will look like

From what we can tell, the network will look and work much the same as the existing version of Facebook. Users will be able to create profiles, join groups, post on each other's News Feeds, and even send messages using the popular Facebook Messenger. Where it will differ is that it will have collaborative tools that allow users to share and work on the same documents.

This network will be completely separate from the personal Facebook site, with users having a different password and username. Information between a personal and work account will not be shared either. This should make the network more secure, or at least minimize the use of personal accounts for work-related tasks.

What we don't know

We do know that Facebook@Work, or Facebook at Work, is currently being developed by a London-based branch of Facebook who seem to be also acting as the main testers. However, we are unsure at this time if the network is being developed strictly as an internal network, which will be used only within a company, or if it will be more like LinkedIn, where it will allow you to connect with similar professionals.

Interestingly enough, Facebook has been using its own network and various groups as a major part of their own internal communication tools amongst departments. For example, when an employee joins a new department they are added to a secure group and group chat where updates are posted, questions are asked, and work is supposedly assigned and agreed upon. It could be that the company is developing something along these lines for external release too.

We don't know exactly when this network will be introduced, but you can be sure that it will be debuted sometime in 2015, possibly with a rollout in the next year. If your business uses social platforms, or is looking to integrate social media in the near future, this business-oriented social media platform could be worth keeping your eyes on.

Stay tuned as we will be covering this further in the future. Meanwhile, if you have any questions about how best to utilize Facebook in the office please contact us today.

Published with permission from TechAdvisory.org. Source.

December 3rd, 2014

iPad_Dec2_AAs we enter the holiday season, there is a good chance that many iPads will be given as gifts from loved ones and even from companies. While these devices do make great presents, if you receive one but already have your own device, then you will need to know how to authorize it on iTunes. So, if you receive a new iPad to replace an old one this festive season, here's what you need to do.

First, understand what authorizing your device is

When people and Apple experts talk about "authorizing your device", what they really mean is linking it with iTunes and the account you use for this on your computer. Once you do this, you can download already-purchased media and apps onto a new device without having to pay for the content again.

The way iTunes works is that there is usually a limit on how many devices you can download apps and media onto at the same time. Any purchases can be installed on 10 devices or five computers via iTunes at the same time. If, for example, you have an existing iPad for which you have already purchased apps via iTunes, and you receive a new device, you will need to authorize the existing iPad before you are able to download apps onto this new one.

If you have more than 10 devices or five computers authorized and want to add another, you will need to first deauthorize one device. Similarly, if you are giving an iPad away, it is a good idea to make sure it is deauthorized before you give it away or the new user may have access to your iTunes account.

Second, how do you deauthorize an existing device?

This process is actually fairly easy, but you will need to do it from the PC or Mac you use to sync your iPad with iTunes. To do this:
  1. Launch iTunes on a computer that it is installed on and log into the account you use to purchase apps for your devices.
  2. Click on your name. This is located at the top-right of the window. If you see Sign In, click that and log into the account you use on your iPad.
  3. Select Account info from the drop-down menu.
  4. Enter the password for your account.
  5. Scroll down and click on Manage Devices which is under iTunes in the Cloud.
  6. Click Remove beside the device you would like to deauthorize.
  7. Press Done.
When you do this, the apps you've paid for should either be deleted automatically from the device, or become inaccessible the next time the device syncs with iCloud (which is responsible for linking devices in iTunes).

How do you authorize your new device?

If you receive a new device this holiday season, authorizing it is as simple as logging into your Apple account using the username and password you have used in the past to purchase apps and media.

Once this is done, go into the App Store on your new device, log in, if you haven't already done so, and tap on Purchased. You should be taken to a list of all apps and media that you have purchased and which are still available on the App Store. Tapping on any of the apps and then hitting Download will install the selected app on your new device. If you are above the limit of devices on your account, you will see an error message telling you there are too many devices with the app installed. You will then need to deauthorize an older device before proceeding.

If you would like to learn more about your new iPad, or how Apple products can be used in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
December 3rd, 2014

Security_Dec01_ASpend even a small amount of time looking at the various massive malware threats out there and you will find that security experts are usually able to figure out who developed it, the intended targets, and where it is most prevalent. In early November, news broke about a mystery security threat called Regin that has been around for years, but which experts seem to know comparatively little about. Many business owners are worried about Regin, but should they be?

What exactly is Regin?

What is most interesting about Regin is that a number of security experts seem to not really fully understand it. They know that it exists, they know it is complex, and they know it is one of the most advanced pieces of malware ever created. But, they don't know what exactly it does, or where it comes from.

What we do know is that Internet security firm Symantec is credited with first bringing Regin to public attention, and that it has been around since at least 2008. So far, the company has said it is similar to the Stuxnet virus that was supposedly developed in (or by) the US and used to attack and subvert the Iranian nuclear program.

Regin is known to infect Windows-based computers and at its core is a backdoor trojan style of infection. From detected infections it is looks like the purpose of the malware is not to steal information but to gather intelligence and facilitate other types of attacks.

What makes this malware so powerful and disturbing is that it is much more advanced than other infections. Using various encryption methods it can hide itself extremely well, making it difficult to detect. It can also communicate with the hacker who deployed it in a number of different ways, thus making it a challenge to block or stop. As a result, it is far from easy to actually figure out what exactly this malware is doing and why.

Who has been infected?

According to various security experts we have been able to compile a list of companies and organizations that have been targeted to date. These include:
  • Telecommunications companies
  • Government institutions
  • Financial companies
  • Research companies
  • Individuals and companies involved in crypto-graphical and mathematical research
At the time of this article, no known attacks have been carried out against companies in the US, Canada, or the UK. The main countries targeted so far have been Russia and Saudi Arabia, along with a smaller number of infections in Malaysia, Indonesia, Ireland, and Iran. A total of 10-15 countries have been targeted since the malware was first discovered in 2008.

Is this a big deal for my company?

Just because your company is operating in a country that hasn't been affected thus far, doesn't mean that you aren't at risk of being attacked by this malware in the future. If you operate in any of the industries or sectors listed above, you could still be at risk, especially if you do business with clients in infected regions.

For now, however, it appears that Regin is only infecting larger government bodies and large companies outside of North America and much of Europe, so the chances of you being infected are relatively low. Although as with any threat, this can change at any moment.

What we recommend is that you ensure your antivirus and antimalware solutions are kept up to date and always switched on. You can rest assured that eventually experts will learn more and block this malware from infecting systems. Beyond this, working with an IT partner, like us, who can ensure that your valuable data and systems are secure, is also be a good idea. The same goes with watching what you download and any emails you open. If you don't know or trust the source, don't download any program, open an attachment, or read an email connected to it.

Looking to learn more about the security of your systems? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
December 3rd, 2014

GeneralHealthIT_Dec03_AYou may not want to rely on the Food & Drug Administration’s (FDA’s) app approval system: Roughly 90 percent of Android health-care apps have been hacked, and 22 percent of them were FDA-approved. That information comes from latest State of Mobile App Security report from Arxan Technologies, which attributed the high rate to a lack of information-security training and resources in the health-care field.

Of health-care apps, none that were Apple iOS-based have been hacked. But, looking at all apps, the risk is close between Android and iOS. Looking at the top 100 paid apps, 97 percent of those that are Android-based have been hacked, and 87 percent of those that are iOS-based have been hacked.

Because health-care apps tend to hold confidential patient information, these breaches present serious risk. “Make application self-protection a new investment priority, ahead of perimeter and infrastructure protection,” says Joseph Feiman in a Gartner Maverick Research report, “Stop Protecting Your Apps; It’s Time for Apps to Protect Themselves.”

Click here for an infographic that shows the state of app security, and contact us if you are looking to make sure that your apps are secure.

Published with permission from TechAdvisory.org. Source.

December 3rd, 2014

HealthGeneral_Dec03_AIDC Health Insights has issued its predictions for health-care in 2015, and just as one might expect, they revolve around cost, technology, and operational efficiency. Here are some of the key takeaways.

Cybersecurity. By 2020, 42% of digital health-care data will be unprotected. That creates a risk. By 2015, half of all health-care organizations will have experienced one to five cyberattacks in the previous 12 months—and one third of those attacks will have been successful.

Cloud computing. Hosted infrastructure will become key to data collection, aggregation and analysis, such as by 2020, 80% of health-related data will pass through the cloud at some point in its lifetime.

Mobility. Health-care organizations will seek to improve consumer experience, leading to 65% of transactions to happen on mobile devices by 2018. This will require health-care organizations to develop multi-channels that cater to various screen sizes.

Chronic-condition management. Around 70% of health-care organizations will invest in consumer-facing wearables, remote monitoring tools, and virtual care and the like in order to better manage patients with chronic conditions.

Big data. All of this will lead to more demand for big data. And, more than half of health-care organizations will manage it with routine operational IT by 2018.

Read more about IDC Health Insights’ predictions here. If you are looking to integrate better technology in your practice, please contact us today to see how we can help.

 

Published with permission from TechAdvisory.org. Source.

November 25th, 2014

OSX_Nov24_AWith the recent launch of OS X Yosemite, Apple also released a number of new software updates, including a new version of their Internet browser - Safari. What is really great about Safari, as with all other Apple apps, is that there are a large number of useful keyboard shortcuts that make using the browser just that much easier. Here are seven you may not know.

1. Scroll up and down a screen

While you can use your mouse to scroll, if you are on a laptop or need to quickly scan down one screen, you can press the spacebar. This will move the page down one screen (based on your current screen size). You can move up one screen by pressing Shift + Spacebar.

2. Open a page in a new tab

If you are looking at a page with a link that you would like to click and open, but you would like to also keep the existing page open, you can do so by simply pressing Command + clicking on the link. When you do this, the link will open in a new tab. You can also use this shortcut with bookmarks, and if you are entering a URL, hit Command + Return to open the URL in a new tab.

3. Open and close tabs

If you would like to quickly open a new tab in the same Safari window, press Command + T and it should open to the right of the tab you are currently looking at. If you would like to close the tab you are looking at, press Command + W. Should you accidently close the wrong tab, hitting Command + Z will reopen the closed tab, as long as you have not entered any information in say an address field or form.

4. Cycle between open tabs

Because of the tabbed nature of Safari, there is a good chance that you have one window open with multiple tabs. While you can simply click on the tab you want to switch to, you can also use Control + tab to switch to the tab to the right of the currently open one. Pressing Shift + Control + tab will switch to the tab to the left of the currently open one.

5. See a list of recent pages by Web address

When working in Safari, you can press and hold on the back arrow to view a list of recent pages you have visited. The problem with this is that sometimes you see just the page name, so if you have looked at a site with a long name, or the same pages, it can be tough to pick the right one to go back to.

Instead, press Option + the back arrow to bring up the list of recently viewed pages and their URL or Web address. This only works for the tab you are currently looking at.

6. Go to your homepage

If you would like to quickly go back to your homepage, press Command + Home key. This should automatically load the page you have set as your homepage.

7. Add page as a bookmark and open pages from your Favorites Bar

You can add the page you are currently looking at to your bookmark list by hitting Command + D. To open pages from your Favorites bar (shown below the URL bar) hit Command + 1-9. For example, if you hit Command + 3, you will open the third site on the bar (counting from the left). If you can't see the Favorites Bar, press View and select Show Favorites Bar.

If you would like to learn more about Safari, and other Apple apps, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
November 25th, 2014

BCP_Nov24_AAs a business owner you must be constantly aware of threats to your business. One of the best ways to mitigate many of these dangers is to develop and implement a Disaster Recovery Plan. In order to help ensure that your business is ready to recover from any disaster, here are five real-world tips that can help see you through.

1. Have a full copy of your data backed up outside of your operating region

Almost every company, regardless of size, has backup measures in place. These backups can be either physical or digital, and are supposed to be carried out on a regular basis. If a disaster strikes, having access to your data can help ensure that you can recover your systems and resume operations in the minimal amount of time.

While backups are great, if you keep your backups in the same area as your main systems, or even if your offsite backups are in the same region, there is a chance that a large disaster, like a flood, or power outage, could also affect these backups too. One of the best solutions is to keep a current backup offsite, and outside of your operating region, with most experts recommending at least 150 miles (250 km) away from your main business area.

How do you achieve this? The best option is to use cloud-backup. Many providers host their backup service at a number of different data centers in various locations, so that should a disaster strike both your business and a nearby data center, your data is still safe at other centers.

2. Realistically test your plan

It can be tempting to simply develop a plan and then test it in a closed environment once or twice a year, make some changes where necessary and then sit back and hope it works. In truth, for any plan to really be effective it needs to be tested in a realistic environment. If this is not carried out then there is a possibility that the plan could fail when activated.

Because disasters come in almost any form and size, you are going to want to first identify as many potential problems as possible. From here, test your recovery plans based on these scenarios and see how effective they are. Be sure to also involve your colleagues and employees, as they too will need to know what to do when disaster strikes and what their role in the recovery of data is.

A good way to look at these tests is to think of them more as practice runs. As with anything, the more your practice the easier and more effective it becomes. In this case, good practice could literally save your business.

3. Update your plan as you update your systems

When you develop a recovery plan, you need to base it on the systems and technology you currently have in your business. However, these systems and devices may not be in use six months, to a year from now, or you may introduce new systems and improvements.

As soon as you make any changes, your existing recovery plan could become obsolete. Therefore, you need to ensure that when you introduce new systems or technology you are also updating the recovery plan to cover and fit with these changes.

4. Create an accessible plan

Many experts agree that having a physical plan that employees can see and access during a disaster is one of the best ways of ensuring that it is actually implemented properly. Therefore, when you develop a Disaster Recovery Plan make sure that all of your employees can access it at any time. This includes during and immediately following a disaster.

Beyond this, you need to make sure that the plan is consistent. If you update the master plan, but fail to update the copies you store in say a public cloud, or at different worksites, this will lead to confusion and even an increased recovery time or complete recovery failure. When you do update your plan, let all parties involved know that it has been updated and remind them where they can find copies of the plan.

5. Don't be the only fully-trained disaster recovery expert in your company

As a business owner or manager it can be easy to try and run everything yourself. Afterall, it is your business and you know exactly how to look after everything, right?. The problem is that if you are the only fully-trained disaster recovery person you are making yourself the weakest link in the plan.
Published with permission from TechAdvisory.org. Source.

November 21st, 2014

Security_Nov17_AIn many western countries we are blessed with a free and open Internet, but in the US there is a battle currently raging over the idea of Net Neutrality. Chances are high that you will have heard this term thrown around by various experts and media outlets. In November, President Obama took a stance on this issue. Here is an overview of Net Neutrality, the stance from The White House, and what this could mean for your company.

What is Net Neutrality?

In order to define Net Neutrality, we should first look at the main idea behind what the Internet is: a free and open medium where individuals can express and house thoughts, ideas, and more. It was founded on one principal, and one principal alone: All information and Internet traffic MUST be treated equally.

This free, open, and fair principle is what we call Net Neutrality. In practice, this idea prevents Internet providers, and even governments, from blocking legal sites with messages they disagree with, and restricting access to services and sites that don't meet their business needs.

What exactly is the issue?

At this time, major telecommunications companies providing Internet access are trying to push legislation through the US court systems that will essentially make it legal for them to throttle Internet speeds; asking other providers to pay fees in order to speed up access to sites and to even block some sites.

There are laws currently in place, set by the FCC (Federal Communications Commission), that prohibit providers from collecting, analyzing, and manipulating user traffic. In other words, according to the FCC, the role of the Internet providers should be to simply ensure traffic and data gets from one end of the network to the other.

Last year, it was uncovered that US telecommunications giant, and Internet Service Provider, Comcast demanded that Netflix pay them millions of dollars or they would limit the Internet speed of Comcast users trying to access the streaming service. Netflix tried to negotiate but the result was that Comcast did indeed cut user speeds. Netflix paid to avoid this from happening again. This act is an obvious breach of the main tenet of Net Neutrality: Equal access for everyone.

Combine this with the January 2014 ruling that the FCC had overstepped its bounds in regards to this topic and the increased lobbying by telecommunications giants against Net Neutrality, and you can quickly come to realize that the Internet as we know it is under threat.

How will this affect my business?

If nothing is done, there is a very high chance that you will be paying higher rates for Internet-based services (because the providers will be asking other companies to pay to guarantee speedy access which will then be passed along to you via higher rates). You may even be forced to use services you don't want to use because they offer better access speeds on your network.

Beyond this, because so many businesses rely on websites and the hosting companies that enable us to access them, there is a very real risk that these hosts may have access speeds cut. This in turn could mean that it will take more time for some users to access your website and services. Think of how you react when you can't access a website, you probably just search for another similar site which loads easily - now imagine this happening to your site. In other words, you could see a decrease in overall traffic and therefore profits.

What can I do about this?

First off, we highly recommend you visit The White House's site on Net Neutrality, and read the message that President Obama has recently posted there. To sum it up, he believes that Net Neutrality should be protected and the Internet should remain open and free. He has even laid out a plan with four rules that the FCC should enact and enforce:
  • No blocking - Internet providers are not to block access to any legal content.
  • No throttling - Internet providers cannot slow or speed up access speeds based on their preferences.
  • Increased transparency - The FCC is to be more transparent and push providers to follow the Net Neutrality rules.
  • No paid prioritization - There is to be a ban on providers insisting other companies pay to have equal access speeds.
You can bet that this plan will be met by stiff resistance both in government and by the telecommunications companies themselves. The FCC is an independent organization and it is up to them to select whether or not they want to enact President Obama's plan. One thing you can do is to publicly submit your comments to the FCC via this website. Any comments made will be seen by the FCC and are are publicly viewable. In the past, enough public pressure has been able to sway FCC decisions, so share this article and the links in it with everyone you know, asking them to take action as well.

What about other countries?

For now, the Net Neutrality battle is largely US based. The vast majority of Internet traffic starts or at least passes through the US. This means that if the telecommunications providers (many of whom own international subsidiary providers) can limit access to sites in the US it could very quickly become a world issue. Beyond this, other countries often follow laws that the US enacts, so it could only be a matter of time before we see similar bills passed in other countries.

In short, this is a major issue that could see the end of the Internet as we know it. If you would like to learn more about Net Neutrality and how you can help ensure the Internet remains free and open, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security