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How to maximize your YouTube marketing

YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide […]

Should you recommend apps or wearable tech

As wearable technology and health-based mobile applications become more prevalent among patients, there is a growing demand for healthcare professionals to be able to recommend these to patients. Many people simply see this as an extension of medical advice, after all you are already recommending medications, treatments, and care options. Realistically, the decision to recommend […]

Healthcare trends to watch for in 2016

As 2015 came to a close, there are several trends in the healthcare industry that medical researchers and practitioners need to be aware of in 2016. According to PwC Health Research Institute, patients will be on the lookout for better ways to manage their health and medical expenses. Technology is also expected to play a […]

Don’t let a power outage hurt your business

When people think of the causes of downtime and the need for a Business Continuity Plan (BCP), they tend to think big. Powerful storms, massive blizzards, fires and floods are usually what springs to mind when business continuity is mentioned. And while these disasters can disrupt your business, a small power outage can be just […]

Patients want electronic communication

More and more people are clamouring for the ability to communicate with their doctor through email and social media. In fact, a recent study from the Journal of General Internal Medicine reports that 37 percent of patients have emailed their doctor while 18 percent used Facebook to get in touch with their physician. It behooves […]

Social Media in the Middle East

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]

The curse of Chimera ransomware

There are numerous strains of malware out there, but one particularly unpleasant one is ransomware. While this malicious software has been around for some time, recently a newer, nastier upgrade was discovered. Posing a threat to businesses of all sizes, the program, called Chimera, has upped the ante when it comes to scaring its victims […]

Plenty of new phone releases on tap

While it is impossible to predict the future, it looks as if 2016 is shaping up to be a year in which new phone releases take center stage. This also means consumers need to be educated and savvy about buying a new device this year. You might have your heart set on a certain brand, […]

IT security predictions for 2016

Online security has probably never been such a hotly debated subject as it was in 2015. From recent numerous high-profile attacks on Sony and others, to this year’s leaking of data stolen from the extramarital-affair-facilitating website Ashley Madison website, have pushed cyber security firmly into the spotlight. So what can we expect from 2016? Experts […]

Top business apps for Windows Phone

There are over 600,000 Windows Phone applications that have been produced to date. Yes, many of these apps are of bad quality and outdated but, if you look through the Windows Phone Store carefully, you’ll find that it has everything you need for your day-to-day business activities. There are apps for you whether you’re looking […]